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One of the most expensive lessons I’ve learned in building multiple brands is this: never buy services before you truly understand your product and your data. In the early stages, it’s easy to get sold on the idea that you “need” professional help to grow — an agency, a consultant, a PR firm, a data platform, a branding studio. And yes, those services can be valuable. But when you bring them in too early — before your product has found its footing — you’re often paying to amp

When you’re building a brand, it’s easy to get caught up in the creative side — packaging, formulas, marketing, design. But one of the most damaging mistakes founders make is not truly understanding their numbers. It’s not glamorous work. It’s spreadsheets, invoices, and freight quotes. But if you don’t know exactly how much things cost — from raw materials to fulfillment — you’re flying blind. And when you don’t know your numbers, you can be selling a lot while still losing

In today’s fast-paced world, the manufacturing landscape is evolving rapidly. Brands focusing on natural and sustainable products need to stay ahead by embracing the latest manufacturing trends. These trends not only improve efficiency but also help create products that meet the growing demand for eco-friendly and smaller production runs. I’m excited to share some of the most impactful innovations that are shaping the future of manufacturing and how they can benefit your bran

Most founders fall in love with the product first — the formula, the packaging, the scent, the texture, the quality. That passion is essential. But one of the biggest mistakes I’ve seen (and made) is focusing so much on making the product great  that you forget to plan how you’ll actually get it into people’s hands. Marketing often becomes an afterthought — something to “figure out after launch.” The problem is, by then, you’ve already lost time, momentum, and visibility. You